Share the brand details
Provide artwork, colors, product dimensions and your reference packaging.
04 / PACKAGING & BRAND PRESENTATION
YOUR BRAND.
IN THEIR HANDS.
Make the unboxing part of the product plan. Bring protection, packaging and brand details into the brief before the first parcel is prepared.
YOUR PRODUCT. YOUR PRESENTATION.BRIEF → CONFIRM → PACK
YOUR
BRAND.✦
BRAND.✦
PACKED WITH PURPOSE.
CDG / FULFILLMENTCHINA → WORLDWIDE
EVERY DETAIL HAS A JOB
Protect the product.
Carry the brand.
Select a layer to see what belongs in the brief. Available materials, minimums and custom work are confirmed with the team.
YOUR
BRAND.✦
BRAND.✦
A LITTLE
THANK YOU.
THANK YOU.
ILLUSTRATIVE PACKAGING / DESIGN BRIEF
OUTER PACK
A first impression.
Built around the product.
Choose the structure, dimensions and protection first. Then discuss print, material and finish so the packaging serves the product as well as the brand.
- Product and packed dimensions
- Material and protection requirements
- Logo placement, colors and artwork
BRAND INSERT
A small detail.
A useful connection.
A card, instruction sheet or other insert should have a clear role. Define the contents and which products or orders receive it.
- Purpose and content of the insert
- Size, paper and finish
- Language and order-specific inclusion rules
PACKING RULE
A consistent parcel.
One clear instruction.
Specify which pack belongs to which product and how multi-item orders should be handled. Confirm the instruction before using it on customer orders.
- SKU and variant mapping
- Multi-item and bundle rules
- A review of the agreed packing result
BEFORE THE PARCEL MOVES
Define it.
Confirm it. Use it.
Review the proposed setup
Confirm materials, quantities, cost and any production requirements.
Agree the packing rule
Specify the SKUs, inserts, labels and multi-item combinations.
Coordinate with fulfillment
Make sure the agreed packaging is ready before it is used for orders.
Where can I put packaging and logo requirements?
The actual sourcing request form has separate packaging and brand/logo fields. Use them to start the brief, and attach the product specifications and references needed to understand it.
Are all custom materials automatically available?
Availability, quantities, print options and lead times depend on the packaging. Confirm the options and quotation with the team before making a production commitment.
How do I choose between a box and a mailer?
Begin with product protection, dimensions and fragility. Then compare packed weight, volume and appearance. A smaller pack can be helpful, but protection comes first.
Can I change a packing instruction later?
Discuss the change, the remaining materials and the first order that should use the new instruction. Confirm the handoff so old and new rules are not mixed.
YOUR NEXT MOVE
Make the details
part of the plan.
Tell us about the product, the brand and the way you want it to arrive.